Why are quality Digital PR and Content Marketing important on the Internet?
When talking about Content Marketing, you have to consider that there are tens of millions of sites and articles on the web on any topic, and often this content is not promoted through Digital PR. Therefore when you create an internet page or a blog page, the risk is that you won’t get noticed. In other words, no one will ever read it because the content is lost in a “sea” of similar documents.
That is why you need Content Marketing: it gives visibility to everything you publish, be it text, images or video.
What are the features that make Content Marketing effective?
“Content is the king”: there are no special rules but in order to engage the target audience, the content must be creative, original and interesting, it must attract attention so that it automatically goes viral.
For this reason it is always important to have a corporate blog: all companies have their target audience and one interested in specific topics. If you regularly write quality and relevant content, Content Marketing can become an excellent Web Marketing tool for promoting your products.
However, you still need to promote your quality content: Digital PR is of great importance. Public relations with insiders can have a significant impact in terms of visibility for both traditional marketing and Web marketing in the middle and long term. By establishing relationships with leading journalists in the sector, with famous bloggers and influencers, you will obtain excellent results for your brand reputation.
The PROMO.IT team has its own in-house experts who have been doing Content Marketing and Digital PR for companies at an international level for several years. Because of our longstanding experience we can offer the following services:
- Elaborating Story telling: that is, stories which highlight your company’s original features and products
- Content marketing projects, be they text, images or videos
- Content Marketing on Social Media
- Content reorganization activities
- Digital PR activities and building of a web reputation