Email Marketing is a very effective way to advertise your company's products and services
Have you ever thought about taking advantage of the emails that your company receives daily, such as invoices, information, inquiries, etc.?
Why not include specific advertising content in these transactional mails?
Have you ever thought of sending emails with additional content to your site’s users, according to their activities on the site? Trigger emails allow the inclusion of a message to those who fill in forms, download a file, have a birthday, and so on.
Email marketing (DEM Direct email marketing) is an extraordinary Web Marketing tool for acquiring new customers, winning customer loyalty, enhancing the brand through various actions such as customer communication, offers, upselling (Upselling is a sales technique used to get a customer to spend more by buying an upgraded or premium version of what’s being purchased) and cross selling (involves offering the customer a related product or service.), purchase orientation, surveys, important corporate communications etc.
It is vital to use segmented and targeted email lists in order to deliver relevant content according to the interests and needs of each user
24 hours a day, 365 days a year, with the use of Promo.it‘s safe servers, who are resident in Italy (this greatly reduces the spam problem) unlimited dispatch, unlike many services on the market.
With one single software you can create and manage the following services: customized marketing campaigns, Marketing Automation developing online newsletters, managing data collection, autoresponders, reports and customizable reports and mail tracking.
With an advanced autoresponder you can create unlimited emails, such as those related to forms that users fill in on the site.
Automatic removal of emails and creation of a blacklist (bounced emails are emails which for several reasons cannot be “delivered”).
With Direct Email Marketing you can send personalized email to all your contacts, or to a specific group.
Data Collection form: creation of multiple web forms containing data to be published directly on the website in order to collect users for newsletters.
Multilingual support for over 50 languages around the world (Chinese, Japanese, Arabic…)
Statistics and advanced monitoring of emails, click-through and detailed dispatch reports.
Do you think you don’t know how to fully exploit the potential of email marketing?
Promo.it can offer you the following services:
- We develop a DEM layout that reflects the corporate image
- Strategy planning, goals, development of catchy content that engages users (content curation)
- We timetable and organize the dispatch process (autoresponders)
- Marketing automation which is the integration of automated processes with the company’s CRM (client relationship management software)
- Advanced KPI performance (key performance indicators, that is a measurable value that indicates the effectiveness of an organization) and ROI (return on investment): all of these are valuable tools to gauge your campaigns and therefore implement the adjustments needed to boost the campaigns’ performance